Digital signage built to be simple

The story behind TDM Signage began long before the platform itself was created.

In 2003, Ricardo De Vries was already working with digital signage systems and helping organisations manage content across their screens.

At the time, many digital signage platforms were difficult to understand, complicated to maintain, and heavily dependent on technical specialists. Customers often needed additional tools just to make their systems work the way they expected.

Ricardo and his team developed add-ons, web extensions, data connections, and custom solutions to overcome these limitations. These workarounds helped customers, but they also revealed a bigger problem.

The market did not need another temporary fix. It needed a complete digital signage platform designed around the people who would actually use it.

The first version of TDM Signage was introduced at a school in Leeuwarden, where it was used to manage approximately 30 screen licences.

It was a relatively small first deployment, but it demonstrated that professional digital signage could be made simpler, more accessible, and easier to maintain.

From there, TDM continued to develop around real customer needs.

The platform grew from a local project into an international digital signage solution used by local businesses, franchises, schools, hospitality organisations, healthcare providers, corporate teams, stadiums, and other organisations around the world.

What began with two developers also grew into a wider organisation of more than 30 people, while the software continued to be developed from Leeuwarden.

Throughout this growth, the original vision remained the same: make digital signage simple to use, reliable, scalable, and affordable.